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Objectives of the Social Marketing:
In addition to the objectives described above, it should be noted that marketing has other objectives that are not tangible as above, but which play an important role in society, and also have the ability to create sympathy and loyalty to customers and target society as a whole, and these are sufficient reasons why it is desirable that the expert on the markets taking into account:
Enhance or preserve the welfare of society: One of the recognized characteristics of marketing is that all its activities are geared towards the needs and / or desires of the market, so that society benefits by owning a set of things and / or enjoy a range of services to live well, and the latter is one of the purposes of marketing to help increase or preserve the welfare of society, thus not only profit from the sale of its products and services but also perform an important role in society.
Not harm consumers’ health: If it is true that many people want cigarettes or a meal in saturated fats (to give a few examples), this does not mean that marketing should take advantage of these opportunities to benefit companies that want profiting from it. By contrast, marketing is an important goal to meet, and is not to harm the health of consumers, because in practice, depend on them to exist. ¡Business are business!
Not harming the environment: Today, marketing plays a key role in the conceptualization of tasks and / or services, therefore, has the ability to influence companies to avoid damage to the environment, thus not only fulfills an important social role, it also helps preserve the scenario that fulfills its functions.

¡Business are business!
Attract new customers by means of new customers to act to ensure that target those customers who never bought a particular product or service do so at any given time. It should be noted that this target is very important for a company to increase its sales volumes and profits.
Make faithful to current customers: Refers to achieve the sympathy and preference of customers to choose the brands of the company instead of other competitors.
Achieving customer satisfaction, eg ensuring that customer expectations be met and even exceeded by the product or service.
Ensure that customer service is excellent: One of the most important goals of marketing is to ensure that customers have a positive experience with the product or service, so that they return to buy in the future close and / or recommend to their relatives, friends and acquaintances. Therefore, it is the duty of the marketing department to plan, implement and monitor the various activities being undertaken in the company to serve customers with excellence.
Deliver value to customers instead of products: It is closely related to the conceptualization of the product or service and pricing, because the “value” is related to all the benefits the client with the product or service versus the price or the costs of its acquisition. Therefore, it is spreading very assertiveness that successful companies do not deliver products for a profit, but rather: Value in exchange for a utility, and this is a goal that will achieve marketing.

¡Business are business! Set a price that customers are willing to pay and have the financial ability to do so: This is a key goal because it will be recalled, the price is the only tool of the marketing mix that produces revenue. Therefore, this lens is extremely complex, especially at a price that is accepted by the target market and that while a certain value or benefit for the company.
Ensure that promotional activities to meet their goal to inform, persuade and / or remember: After you have conceptualized a product or service, with a price accepted by the market and is available in specific places and times, it’s time to focus on getting the target audience or customers aware of the existence of the product, its features, advantages and benefits, where you can buy and why we should. To this end, the tools of promotion (advertising, personal selling, sales promotion and public relations) should meet at least three basic objectives: to inform, persuade and remind.
Successfully Market to Enter: This means that marketing has an important purpose of introducing into the market and / or services that: 1) have been conceptualized according to the needs and / or desires of customers, 2) have been set a price that customers are willing to pay and can do, 3) has been achieved that are in the right amounts and at the time and place where customers need it and / or desire, and 4) had been promoted by such that customers remember your brand, its main characteristics, advantages and / or benefits, and also feel the need and / or desire to purchase.

Specific Objectives:
For marketing to achieve its primary objectives or needs to achieve a broad range of specific objectives, including:
Reliable and updated information: This refers to the acquisition date and accurate knowledge about what is happening in the market (eg with customers, competition, etc.), environment, etc.., So, that decisions can be made with the least possible uncertainty. To this end, marketing must constantly perform a basic activity is known as market research.
Conceptualizing products and services that meet needs and / or desires of clients: At present, marketing is aimed at making the products the company produces, distributes and makes the sale, not the result of chance or the whim of someone, but are designed and manufactured to meet and / or desires of the target market.
Achieve an optimal distribution of the product or service is, who should make the product or service is in the quantities and conditions, and the precise times and places where the customers need or want. ¡Business are business!

To achieve a good market share: In other words, as they say in marketing jargon, get a good slice of the pie, “and where possible, achieve the” biggest slice “or market leadership .
Achieving this objective is very important because it also helps to achieve good sales volumes and consolidation in the market to achieve a good reputation in the eyes of customers, suppliers, partners, investors, competitors, and so on. Because it conveys an image that “something is being done well” to get a good share of the market is becoming the product of the company instead of other competitors.
Achieve growth in line with market realities and the product life cycle: A major objective of marketing is to achieve sustained growth in sales (in units and values). In other words, ensure that the firm sells more units and get more income in relation to a previous time period, eg 2007 or 2006 with respect to the second quarter of 2007 compared with the second quarter of 2006, etc. …
Sure to be considered that this objective of marketing is closely related to the reality of the market and the product life cycle (introduction, growth, maturity and decline) it is advisable to compare growth obtained or sought to the real growth market. ¡Business are business!
Achieving profits or gains for the company: This is a crucial objective of marketing because all previous goals, while important, are not enough to forget that the company exists for a utility or profit. Therefore, the expert in markets should be aware that all the objectives can be achieved, are conditioned to the fact of getting utilities to the company, otherwise, there would be a real success, but a failure.

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